Let the influencers help us to answer, or directly insert product promotion in the existing high praise answers of the influencers. The latter can be compared to the fact that executive list we bought an advertising space in the answer of the celebrity. This advertising executive list space can be purchased permanently, or purchased monthly, quarterly, and annually, depending on the negotiation between the two parties. Before the emergence of Zhi+, these two cooperation methods were both off-site operations.
The company directly sends a private message to the owner to conclude the transaction. Respondents can insert product descriptions, pictures or links in their executive list answers. But this method is relatively inefficient, and it will be very painful when we need a large number of influencers to cooperate. Moreover, relatively large respondents will rarely reply to private executive list messages, and they are also more critical of cooperative enterprises. In order to solve such problems, we can find agents to cooperate in batches, just like the current MCN organization, but behind the time saving is the increase in cost.
In recent years, Zhihu has cracked down on over-the-counter transactions and controlled external chains. At the beginning of this year, it has rectified executive list a group of respondents and has never let it go. This is related to Zhihu’s desire to promote Zhi+ and MCN cooperation. In my opinion, the shrinking of off-site cooperation is not a bad thing. The efficiency and executive list quality of influencer marketing have improved, except for the increase in marketing costs. The above are all for KOLs and waist KOCs, and there is another case for amateurs to answer (bottom KOC).