Now it is the travelers, our customers, who have the voice. They are the prescribers, the ones who will end up positioning our online reputation, the ones who will share content about their experience, and will be the source of inspiration for our future clients. Companies no longer have the "truth", but our value proposition will have to be validated by our customers through their trips. The digital tourist has become the center of any strategy, we depend on him in all his travel phases; and the livelihood of our company will depend on it. In fact, the transformation towards digital tourism began years ago, but it has been accelerated with the outbreak of Covid-19.
It has made us adapt, both tourists and companies, more quickly to a new world and to a new way of conceiving the tourism ecosystem, both from the point of view of Strategy, Management, Processes, Product or Marketing. This adaptation to the new digital Whatsapp List world is no longer an option, it is a matter of survival to offer our customers what they expect from us. And as professionals in the sector, how do all these new changes affect us? It is an opportunity to reinvent ourselves, learn new strategies, experiment with disruptive tools and achieve hitherto unattainable challenges.