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Raihan Ali
25 juin 2022
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Remarketing Lists for Search Network Ads, or RLSAs, have been Jewelry Retouching around since July 2012. If, after all that time, you're still only using RLSA to adjust your bids, keywords, and text ads, you're not realizing everything the potential. of RLSA. Read on to discover my three favorite and insanely effective ideas for the RLSA. These strategies will be especially useful if you're doing PPC in a ridiculously competitive market and/or have a small budget. First, an Jewelry Retouching introduction. How RLSA works There are two types of people in this world: People who Jewelry Retouching know your brand. People who don't know your brand. With RLSA, you target Search Network ads only to people who have recently visited your site. These are the people who know your brand. Once someone has visited your site, they are added to your remarketing list. Then you can show them personalized ads when they search for your keywords on Google. RLSA works incredibly well because Jewelry Retouching you're targeting people who already know your brand. The result is a dramatic increase in click-through and conversion rates – We're talking 2-3x higher than regular, traditional search Jewelry Retouching ads (which typically bring new visitors to your site who are less likely to convert). conversion-rate-new-v-returning-visitor The problem with vanilla RLSA Three words: low search volume. RLSA reduces print volume by 10x. problems-with-vanilla-rlsa RLSA does not create a new volume. It's not good. At all. Advertising Continue reading below But all is not bad. Behold the Awesome Power of the RLSA Unicorn Jewelry Retouching On average, RLSA: Triple click-through rate. Reduces CPC by half.
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