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Joy Roy
28 juil. 2022
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Now it is the travelers, our customers, who have the voice. They are the prescribers, the ones who will end up positioning our online reputation, the ones who will share content about their experience, and will be the source of inspiration for our future clients. Companies no longer have the "truth", but our value proposition will have to be validated by our customers through their trips. The digital tourist has become the center of any strategy, we depend on him in all his travel phases; and the livelihood of our company will depend on it. In fact, the transformation towards digital tourism began years ago, but it has been accelerated with the outbreak of Covid-19. It has made us adapt, both tourists and companies, more quickly to a new world and to a new way of conceiving the tourism ecosystem, both from the point of view of Strategy, Management, Processes, Product or Marketing. This adaptation to the new digital Whatsapp List world is no longer an option, it is a matter of survival to offer our customers what they expect from us. And as professionals in the sector, how do all these new changes affect us? It is an opportunity to reinvent ourselves, learn new strategies, experiment with disruptive tools and achieve hitherto unattainable challenges. It is not a linear transformation but a change of mentality. The new axis on which we focus is no longer that of the company, but that of the user. INFOGRAPHIC The 7 trends of digital transformation in the tourism sector Download Characteristics of the digital tourist We could divide the traveler's “customer journey” into 3 main phases: Pre-trip Trip Post-trip You are a hyper-connected traveler. Right from the start, in the previous sentence you have multiple contact points where you can find information about your next trip. He doesn't necessarily have to listen to us, he can collect information and opinions from multiple sources and channels. He is now an autonomous person with numerous platforms for information, both tourist and social networks.
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Joy Roy

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